Strategy

There are many methods of penetrating a market. In order of excellence they are: Convince potential competition to not even try to compete with you. This has also been called FUD (Fear, Uncertainty, and Doubt) … a principle used with great success by IBM and Microsoft Cause the competition to never act in an unified manner. Japanese semiconductor vendors were […]

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Guidelines for Success

Some general advice on penetrating markets is: A Company Runs on Money A company is not a salesman with a product. Rather a company is an organization consisting of marketing, sales, accounting, manufacturing, and product development employees. A company runs on money. There is no point in hiring people unless you have the money to pay them. Adequate funding. Penetrating […]

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Evaluating Market Conditions

Your mastery of the art of business will largely determine the success or failure of your company. Because it is of vital importance to your company, you must not neglect your study of this art. Five Strategic Considerations In formulating a balanced and well thought out strategy, you need to consider many different factors which will affect your decision. An […]

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