Advertising on Web

Advertising on the Web by Doubleclick, http://www.doubleclick.net The following are some basic dos and don’ts for banner ads on the web that have been developed by Doubleclick, a leading Internet Web ad vendor / agency. Lesson 1: Target, Target, Target In traditional advertising, you want your message to be seen by your target audience. You try to select the medium […]

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IEEE 1394 / Firewire

FireWire – Setting the World on Fire? Developed by Apple Computer, and adopted as the IEEE 1394 standard, Apple’s FireWire technology is being adopted throughout the computer and consumer electronics industry as the means of providing high-speed interconnections between devices such as:  Digital camcorders  Digital settops  Digital VHS  Digital photography  Disk drives  Printers  Scanners  Digital audio  HDTV (high-definition television)   […]

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IPO’s vs. M&As

Exit Strategies ­ IPOs vs. M&As Exit strategies are plans for how investors will “cash out” of a startup. Over the past decade, the IPO (initial public offering) has obtained the most media attention. But historically, M&As (merger and acquisitions) have been far more frequent and successful than IPOs. In the October 8, 1998, SVASE meeting, a panel of three […]

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Direct Mail

Direct Marketing Boot Camp Jim Johnson, Ph.D. of JDA Advertising (http://www.jdadvertising.com) was the speaker at the September 14, 1998 Software Forum Marketing SIG meeting. The talk began with the caveat that while the material takes an empirical attitude towards direct marketing, one needs to pay attention to both research and experience, take a logical approach, and view it as part […]

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Reaching Editors

Getting Through to Editors, Writers and Analysts On September 3, 1998, the Silicon Valley Association of Software Entrepreneurs hosted a panel discussion, moderated by Tom Geller, with Sandy Reed, Dan Gillmor, and Tom Abate. Sandy Reed, Editor in Chief of InfoWorld had the following opening comments. There are ten ways for getting media coverage on a product: Know your audience. […]

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Growth Strategies

Dancing at the Edge of Chaos Robert Ryan, founder of Ascend Communications, refers to the constantly zigzagging changes that occur in doing a startup as “Dancing at the Edge of Chaos.” Ascend Communications started in 1989 as an ISDN company. Unfortunately, telecos didn’t roll out ISDN as anticipated. Robert told his investors that he had good news and bad news. […]

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Positioning & Branding

Positioning as the Foundation for Branding Rosemary Remacle spoke about positioning, and Frank Priscaro regarding branding at the August 10, 1998 Software Forum Marketing SIG. Positioning It is often very hard to sort out and articulate the aspects of technology, product and company that differentiate a product or service from its competition. While a positioning strategy may initially be technology-centric, […]

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Evaluating Business Plan

Keys to Successful Failure Joseph Garber, a best selling author, Forbes columnist, and investment advisor, offers the following advice in critiquing a business plan. Initial Review Common criteria used in evaluating a business plan and entrepreneur’s presentation are: How will the money be spent? What is the company vision? What is the ability of the management team to handle difficulties, […]

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